10 am arrives. The alarms of various cell phones bring an end to the short rest we received. We arose as if we were the living dead in an old black and white zombie film.
Today's first order of business is to scan Thursday's legitimate parking pass into our grateful host computer to make a fake for today. The altering of one word and our limited technological know how was an amusing start to our day. An hour later, to our surprise, our scheme had worked. Some days a band learns the hard way, today for once, we seem to be one step ahead of anything that could slow us down. Despite our good cheer, we still had two shows to play and the heat was rising.
It was summer early in Austin today; a real scorcher, in real Texas fashion. The 92 degree temperature kept most of the show goers and early-bird drink seekers at bay for some time. Thanks to the hard work of someone on our team of supporters we were taken away from the hustle and bustle of Sixth Street to a warehouse studio in a sketchy part of town for free sneakers, designer jeans, and tacos. This was of special significance to me since I had come to Austin with my two favorite pairs of Justin boots. For some reason I thought cowboy boots would be the perfect footwear for miles of walking in a city of guitar slingers and cowboys. After all, my heroes have always been cowboys. At the end of the day the blisters on my feet feel differently.
Two shows today. Both free parties promoted by various music industry peoples, or magazines, or labels and as always to ensure crowds... free liquor. Attendance at both shows was much more than we expected. We're all overwhelmed at the response we received. Tonight, at our third SXSW show, I was taken back at how many people had been at all three performances. As I observed from my small corner of the stage I saw many new faces but most importantly many old friends.
If any one can tell you that this business is tough, it is us, The New Frontiers. Five totally normal guys just doing the best they can at the only thing they really know how to do. For nearly four years we have been on the road, armed only with our instruments and our five dollar a day food allowance. SXSW is hard. It's hot, it's crowded, and the long walks are excruciating. Still somehow, SXSW gives us hope and most importantly reminds us why we do this. Seeing our friends in the bands we started doing this with so long ago reminds us why we can't stop. I could tell you about touring. I could go on for ages about what rock and roll is. I could tell you all about the music industry. But as hard as I could try, you would never understand. We have a disease, a drive, a burning desire to do this. With record deals, management, lawyers, and release dates a new part of our lives; I am proud of what we've accomplished and even prouder to know the people who have happened to gather in Austin this week that I can call my friends. In conclusion, if you want to see real rock and roll, come down to Austin in March of 2009 and check out some friends of mine. We'll tell you all about rock and roll.
Jacob Chaney
The New Frontiers