Every week, I like to see who’s at the top of the country sales chart, even though it’s usually the same folks - Kenny Chesney, Carrie Underwood, Taylor Swift, etc. But this week I decided to start from the bottom up. You might be as surprised as I am at these low sales by familiar names.
Let’s start with the hits compilations released late last year. Faith Hill’s The Hits isn’t even halfway to a half-million copies, so no gold album there. Back in 1999, Breathe sold more than seven million copies. Meanwhile, Trisha Yearwood’s Greatest Hits hasn’t cracked 90,000 copies yet. Songbook: A Collection of Hits, from 1997, sold more than four million copies. Both of these singers have released some amazing songs over the years, and they put on a good face for country music (even when that face is screaming out, “WHAT?!?!?) but I think they simply waited too long. Their careers have kind of cooled off in the last few years. Plus, in the digital age, if you already have the older albums on your computer or iPod, you can just add the new tracks for a few bucks.
I would imagine that Blake Shelton and Joe Nichols will release Greatest Hits albums in the next year or so, because their current albums simply aren’t moving. Shelton’s Pure B.S. is just under 265,000, after nearly a year on the chart. You can add about 11,000 copies to that total when you consider the additional sales of his Collector’s Edition, which certainly includes repeat buyers. Nichols is being outsold by Jason Michael Carroll and Bucky Covington, although they’re toward the bottom of the chart too.
And who’s at the top? Alan Jackson, with Good Time, showing that there is still a place for longevity on the country sales chart - but not as much as you might think.