CMT Blog: Archive

There are so many players in this promotion, it's almost impossible to keep them straight. But they all go so well together, it makes sense once you hear all the details. Coke Zero and LongHorn Steakhouse hooked up for a contest that could send you (and a college basketball-loving friend) to the 2010 NCAA Men's Final Four in Indianapolis and the Darius Rucker concert and VIP party that follows. It's April 3-5, so you'll get to stay in Indy for all three nights. They say it's worth $5,000 and that four people will win. Other prizes include guitars and CDs autographed by Rucker. A spokesperson for Coke made some long-winded statement about how this partnership is "making it possible for people to win a unique first class experience that combines their passions for music and NCAA March Madness" and blah, blah, blah. But if I could go and watch my Marquette Golden Eagles win and hear Rucker sing in one weekend, I'd be at a LongHorn ordering an 18-ounce ribeye right now. (But you don't need to do that to win. You can just enter online.)