CMT Blog: Archive

Wendell Mobley, the songwriting genius behind hits for guys like Kenny Chesney ("How Forever Feels") and Rascal Flatts ("I Melt") has started singing his own tune -- a solid country-rock one all about the experts who work at NAPA Auto Parts. So it's not like you'll hear it on country radio unless it's in a radio commercial. But what I like about it is that it's catchy in a way I never knew auto parts distribution could be. It's all about how you may not know how to heal a broken heart or know much about rocket science but that you can get a car in gear with NAPA Know How. According to the ad agency that created the campaign, "These folks [at NAPA stores] are walking encyclopedias." And I think that the brand may have a bit of a thing for country music because they used to sponsor Alan Jackson. Mobley doesn't actually appear in the commercial because NASCAR driver Martin Truex Jr. is doing the lip syncing. You can see and hear the TV spot on their Facebook page.

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