Promoting a Song? Here's What Works
There was a great article in last week's Billboard magazine about the 100 top ways to get your music in the public eye and how it's no longer just a matter of building relationships at radio stations. What stood out to me was the actual numbers behind some of these marketing moves. Like performing on Oprah (Celine Dion's sales jumped 80 percent), getting your song on American Idol (126,000 combined downloads of Carrie Underwood's "I Told You So" and her duet of the song with Randy Travis) or being the band in Guitar Hero (Metallica's self-titled album sales increased 41 percent after the release of Guitar Hero Metallica.) Even things like having a very integrated tour sponsorship, like Lady Antebellum did with Brita, can set your music career in motion. Cover stories in magazines like Rolling Stone and Entertainment Weekly are quantifiably good for business, too. I hope newer artists will embrace all these new opportunities while they hang onto some of the traditional ways of getting their music to the masses.
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Joe says:
Was it not 19 year old Taylor Swift who said “If you want to sell 500,000 cds, you go out and meet those 500,000 people.
Taylor gets it and it should be common sense for all artists.
The ones who sell are the ones in the public eye doing the interviews, meet and greets, fairs, radio station publicities, all that good stuff.
Conyay Vest says:
Snoop Dogg said dat b. fo shizzle my nizzle