CMT Blog: Archive

Jason Aldean's Got His Wranglers On

Posted: July 16th, 2009 at 4:52 pm  |  By: Alison Bonaguro  

Jason AldeanHe's country. Shoot. From his down-home roots to his retro Wranglers. That's the new line of jeans that Jason Aldean has signed on to represent. As their spokesperson, Aldean will appear in TV spots, print ads and radio commercials. Like George Strait before him, Aldean will hawk the line with an understated cowboy style that matches the personality of the iconic brand. The jeans will reportedly feature a lower rise (thank God) and the option of boot cut or straight leg. "Jason Aldean's style, attitude and phenomenal musical talent make him an exciting and natural match for this collection, and he has been a Wrangler favorite for a long time," said the marketing peeps at Wrangler Western Wear. I personally like the idea because Wranglers seem real, American and affordable. And because it's just so hard to take a country artist seriously when he's singing about growing up in small town without a lot of money when he's doing it in $250 True Religion Jeans.

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Filed Under: Lifestyle, News, On Tour
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Reader Comments

  • hotelmotel says:

    Posted: July 16th, 2009 at 5:59 pm  

    Alison writes “And because it’s just so hard to take a country artist seriously when he’s singing about growing up in small town without a lot of money when he’s doing it in $250 True Religion Jeans.”

    Maybe. But many country singers - including those who sing about growing up poor - have worn expensive outfits onstage. Nudie suits, for example. I’m not sure exactly how expensive those ostentatious outfits were, but they could not have been cheap to make or buy (though perhaps some stars got them for free or perhaps were even paid to wear them). Whatever the price, such outfits were clearly beyond the financial reach of the average record buyer. And they surely were not clothes that a person “growing up in a small town wihtout a lot of money” would wear.

    Yet I don’t know that stars who wore such clothes were discredited when they sang about their less than privileged upbringings. So would Aldean be discredited if he wore more fashionable attire than Wranglers? I don’t know.

    Still, I can see why some people might be distressed at the thought that a singer who allegedly represents “the common man” would wear clothes that the common man cannot afford.

  • brianne says:

    Posted: July 18th, 2009 at 4:55 pm  

    wow is all i can say

  • countryiscool says:

    Posted: July 19th, 2009 at 1:18 am  

    I love Dolly’s comment, “it takes a lot of money to look this cheap.” lol

    There are real clothes, and there are stage clothes, and I
    think most people can tell the difference.

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