CMT Blog: Archive

Ralph Lauren and J.C. Penney Back Rascal Flatts

Posted: February 20th, 2009 at 4:09 pm  |  By: Alison Bonaguro  

Rascal FlattsFirst, Ralph Lauren created a line for J.C. Penney. Then, J.C. Penney decided to sponsor the Rascal Flatts tour. And thus the American Living Unstoppable Tour and a two-year sponsorship was born. To make it even cooler, Rascal Flatts have a new song (or jingle, depending on how you look at it) inspired by the spirit of the American Living clothing line. It will only be available on a special version of the band's Unstoppable CD sold at J.C. Penney stores. A statement from the retailer says, "Rascal Flatts' music transcends genres and resonates strongly with our customers -- the more than half of America that shops at J.C. Penney each year." And Flatts frontman Gary LeVox says, "No brand better represents Rascal Flatts than American Living." But the big question is, will the guys ditch their high-end designer jeans for the $19 American Living ones during the tour? We'll have to wait for the kickoff before we know for sure.

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Filed Under: News, On Tour
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Reader Comments

  • RedMaZ says:

    Posted: February 20th, 2009 at 5:24 pm  

    .. .I have a lot of things to say about this blog, but I will first start by saying Rascal Flatts would be better off if they were represented by Eureka Vacuum cleaners. At least they’d have something in common, ,

  • Kim says:

    Posted: February 20th, 2009 at 9:03 pm  

    i can’t see the guys in Ralph Lauren, sorry. Joe Don maybe, on the golf course or something. Penny’s sure. but ralph lauren?

  • peppersprout says:

    Posted: February 20th, 2009 at 11:54 pm  

    “No brand better represents Rascal Flatts than American Living.” … Gary LeVox

    American Living = Made In China

    Rascal Flatts = country music posers

    A perfect farce.

    A perfect fit.

  • Marla says:

    Posted: February 21st, 2009 at 11:44 am  

    Rascal Flatts and Taylor Swift should have a contest of who can sing off key the most and still have a career the longest.

  • Hum…. says:

    Posted: February 21st, 2009 at 12:15 pm  

    You guys are some loud whiners! Rascal Flatts are a great group and don’t deserve your nasty comments!

  • K says:

    Posted: February 21st, 2009 at 12:16 pm  

    Give me a break, Rascal Flatts are more talented than Taylor Swift will ever be.

  • K says:

    Posted: February 21st, 2009 at 12:26 pm  

    And they’re NOT always off-key.

  • K says:

    Posted: February 21st, 2009 at 1:00 pm  

    They are not the best singers, but they’re better than Taylor. Just because you see a few performances from them a year doesn’t mean they’re always bad. I follow them, and they’ve had lots of good performances. Some bad, yes, but some good too. Even if they’re not the best live, at least they always sing. There have been rumors that “another artist” was lipsyncing the end of her song at the ACM’s, and the same rumors were flying after the AMA’s. A real artist sings whether they are as good as the album or not, plain and simple.

    Their recent tour also played to over one million (like last year), and they were in the top ten in all genres. They also became the first country artists EVER to sell out Madison Square Garen three consecutive times. “Still Feels Good” sold two million copies; considering how crappy the CD market is, that’s saying something. Not to mention they sold equal in downloads as well. And they’ve won vocal group of the year for ages. They’ve won it at the ACM’s, CMA’S, AMA’S, and have won it at the “People Choice” awards for several years now. If so many people thought they weren’t talented, they wouldn’t just now be getting the Favorite Group award at a fan-voted awards show, and they wouldn’t be winning it year after year.

    They still continue to have successful radio singles, with almost every one of their songs (with the exception of “Bob That Head) going at least top ten. And nine of those songs have gone number one.

    They’ve performed on some of the biggest shows on TV including American Idol (the biggest show in the country), “Oprah” and Dancing With the Stars. They’ve performed on “Good Morning America” at least half-a-dozen times, “The Veiw,” “Ellen Degeneres” “Tonight Show with Jay Leno,” and the “Today Show” among others. As I said, they’ve performed (and you have to be invited to do so) on all these shows (with the exception of DWTS), at least twice. Obviously they’re bringing in veiwers for lots of shows.

    Bottom line is, these guys have a HUGE fanbase, and you naysays need to get over yourselves. Many people know they can sing, judging by their huge touring numbers. And many networks invite them to perform several times a year for shows. That doesn’t happrn unless a network knows an artist will bring in viewers. They have continued to be one of the most successful groups in music, and are only becoming more popular.

  • lizisawesome says:

    Posted: February 21st, 2009 at 1:58 pm  

    Way to go K. That’s all I have to say.

  • lizisawesome says:

    Posted: February 21st, 2009 at 1:58 pm  

    P.S.–thanks for sticking up for Rascal Flatts.

  • bluegrassfan says:

    Posted: February 22nd, 2009 at 12:07 pm  

    PT Barnum would be better as a sponsor

  • Rita says:

    Posted: February 23rd, 2009 at 10:01 am  

    I think Rascal Flatts is great and I have there CD’s. I will buy there next one too. I have no problem with them wearing the cloths at all. I purchase them for me, my kids and grandkids. Penny’s has been around forever and they carry good quality play in the dirt or go on a date cloths. Ralph Lauren has some very nice stuff that lots of people wear. Why in the world would anyone diss them being sponsored by them is beyond me.

  • Always Right says:

    Posted: February 23rd, 2009 at 12:50 pm  

    LOL Redmaz!!!!

  • TITANSFAN says:

    Posted: February 24th, 2009 at 4:14 pm  

    WHAT DOES THIS BLOG HAVE TO DO WITH TAYLOR????

  • Val says:

    Posted: March 25th, 2009 at 4:57 pm  

    rascal flatts are an amazin band..seriously all the negative comments wont change the fact they have changed a lot of peoples lives with their music..they have huge hearts and love their fans! they give their fans so much love and always thank them..Gary’s voice is one of the best voices ive heard and joe don and jay are amazin musicians!! i have loved this band since day one and will continue to support and attend every concert in cali!!=] and seriously what does Taylor have to do with this?? movin on..

  • Jenifer Ansley says:

    Posted: June 20th, 2009 at 12:45 am  

    Rascal Flatts are wonderful singers.All of you people dissing them probally listen to those crappy rock/pop bands that Rascal Flatts keeps outselling.Weather its in cd sells,or concerts they are at the top of their game now,and i don’t see that changing anytime soon.They have very devoted,and protective fans!I think it’s so womderful when they beat the rock/pop acts at the AMA’S,and The People’s Choice Awards.They deserve EVERY award they win.Almost 10 years,and still going strong.

  • Ralph Lauren says:

    Posted: June 30th, 2009 at 3:26 am  

    Ralph Lauren…

    An interesting post by a bloger made me ……

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